Privacy Policy

Updated January 28, 2026

We recently updated our Privacy Policy.

About this Privacy Policy

We know how important it is for you to understand how we use your personal information. This Privacy Policy sets out how and why Seinsect  (“we,” “our,” or “us”) collect, store, process, and share your personal information. We strive to be transparent with you about what we do with your personal information.This Privacy Policy covers our  stores, our online experiences (including our websites and mobile apps),  and other  locations where you may interact with us. This Privacy Policy also describes the choices you can make about how we collect and use your personal information.

 

1. What personal information do we collect?

 

Information You Provide to Us

You may provide the following information to us in our stores and online:

• Personal and contact information, such as name, date of birth, email address, mobile/landline telephone number, home address, age,gender,andincome ranges
• Payment information, such as credit card information and billing address
• Purchasing and other transaction activity, product preferences, reasons for purchasing a product, family, and lifestyle
• Information you post: If you comment or otherwise provide information in a public space on one of our websites, we collect a record of it and any personal information included in the comment. For example, this may include posting a review of a product
• Information you provide through social media
• Photographs, images, designs, or measurements of your home or workspace when you use our IKEA Design page or app, IKEA Open Home, or our planning tools
• Other information you give us when you contact our customer services team, when you engage with our social media platform (for example by tagging us in a post on Instagram),

 

Information Collected Through Automated Means

We may use automated technology such as cookies, pixels, web beacons, and other tracking software to collect personal information from your computer system or mobile device. We may collect the following information:

• Internet Protocol (IP) address or other device identifier
• Browser type and version
• Browsing information, such as pages you view and the links you click, how you interact with the emails we send you, and whether you access our website via a social media site
• Time zone setting
• Browser plug-in types and versions
• Operating system and platform
• Other portable device information
• With your permission, we may also collect your precise location data. We may also collect the time spent visiting, usage patterns, and the domain name of the website from which you linked to our websites.* You may stop the collection of precise location information at any time. For more information, reviewSection
• When you use our free in-store WiFi for your mobile device in an IKEA store, we collect your Media Access Control (MAC) address and location data.* If you do not want us to do this, please turn off the WiFi capability within your mobile device settings.
• Store occupancy using computer vision technology

We use this information on an anonymous basis and do not use it to identify any particular user. We do not link this data to any other data that we hold about you.

We may derive information or draw inferences about you based on the information we collect. For example, we may make inferences about your approximate location based on your IP address or infer that you are looking to purchase certain products based on your browsing behavior and past purchases.

Information Collected From Third Parties

Third parties may also provide us with information about you, such as identity verification services, data analytics providers, and mailing list providers.

 

2. When do we collect your personal information?
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You share personal information with us in various ways. For example, we receive personal information when you:

• Purchase products and services from us in-store, online, or over the phone
• Make a return or exchange, or participate in a recall buyback (including, but not limited to Direktköp)
• Access our websites or use any of our mobile apps.
• Use our in-store WiFi services or have your WiFi switched on in-store
• Create an online account
• Join our SeinsectFAMILY or Seinsect Business Network loyalty program
• Set up a gift registry
• Participate in surveys, focus groups, competitions, promotions, or certain discounts/coupons
• Contact our customer services team in-store, online, or over the phone
• Provide us your contact information so we can respond to your questions or concerns submitted through the in-store “Help Us to Improve” function
• Submit an application for employment
• Interact with us on social media (by mentioning/tagging us or by contacting us directly)
• Interact with our websites, such as when you visit our websites on a device, enable location-based features, or click on sponsored links or third-party advertisements on our websites or on other websites and online services
• Interact with emails we send you
• Fill out a product registration form
• Request a catalog or subscribe to our email list
• Visit stores: Seinsectuses cameras in and around its stores for security and operational purposes. We may also retain an image of your likeness if you provide your picture to us
• Use our supervised children’s play area
• Sign up for mobile notifications regarding updates at your local Seinsectstore

 

3. How do we use your personal information?
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We use your personal information for business purposes: to make our products and services available to you; to personalize your shopping experience; to improve our services and operations, including to improve, train, and develop our AI/ML models and algorithms; and for security and legal reasons.

Some examples of how we use your personal information include:

• Processing and fulfilling orders online or in-stores, including by facilitating the delivery of product orders and providing relevant customer service, including processing your returns
• Communicating with you regarding purchases
• Providing you with services you request
• Responding to your questions and comments
• Measuring your customer satisfaction
• Enabling the safe and secure use of our supervised children’s play area while you shop in certain stores
• Providing you with marketing material via SMS, mail, and email (with your consent where required by law). No mobile information will be shared with or sold to third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with or sold to any third parties for their marketing or promotional purposes. 
• Analyzing shopping trends through account activity and purchase history to provide you a personalized browsing experience
• Sending SeinsectBusiness Network members special promotions, surveys, and offers
• Allowing you to create a profile on our websites which enables you to purchase Seinsectproducts and services online without having to fill in your personal information every time you shop online with us
• Ensuring that our websites are presented in the most effective and relevant manner for you and your device, including setting default options for you such as language and store location
• Showing you targeted ads on third-party websites and advertising platforms such as Facebook
• Conducting checks for fraud or other illegal activity
• Protecting our rights or property (or those of others)
• Fulfilling our legal and compliance-related obligations (such as if we receive a legitimate request from a law enforcement agency)

 

4. With whom do we disclose your personal information?
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In order for us to provide our products and services to you, we share some of your personal information with trusted third-party service providers, with other members of the Seinsect-brand corporate family, or with public authorities. For example:

• We use third-party service providers to help with delivery, product assembly and installation, waste removal, processing payments, marketing, research, and other services. Your personal information may be stored and processed by our vendors and service providers in the United States or other locations where the service providers or IKEA have facilities.
• We may disclose your financial information including your credit, debit card, or other payment information with third parties to ensure that your payment is safe and that your details are not being used fraudulently
• When you create a gift registry, we may publicly share the information that you provide, including your personal information and event details so that your guests can find your registry information.
• We may disclose your personal information to our insurers where we believe that it is required by law or contract
• We use pixels and cookies in our work with customer database hosting providers, marketing agencies, and advertising partners to place relevant content and advertisements for you on our own websites and apps, as well as other websites, online media channels, and apps
• We may disclose information with other members of the Seinsect-brand corporate family to facilitate operations and business·        We may disclose information with our product suppliers to ensure product quality and safety
• We may disclose your information to data brokers and other third parties for marketing purposes, including for co-branded credit card offers and other financing options.
• We may disclose your personal information with law enforcement agencies or public authorities in order to prevent or detect crime or fraudulent activities, as well as in order to fulfill any legal or regulatory obligations
• We may disclose your personal information to comply with court orders and to exercise and/or defend our legal rights
• We may disclose your personal information in the event we sell or transfer all or a portion of our business or assets
• We may disclose your personal information with your consent,  as otherwise permitted or required by law

 

5. How do we deliver customized advertising and use analytics?
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We engage others to provide analytics services, serve advertisements, and perform related services across the web and in mobile applications. These entities may use cookies, pixels, web beacons, SDKs, device identifiers, and other tracking technologies to collect information about your use of our Services and other websites and mobile apps, such as your IP address, web browser and mobile network information, pages viewed, time spent on pages or in mobile apps, or links clicked. This information is used to deliver advertising targeted to your interests on other companies’ sites or mobile applications and to analyze and track data, determine the popularity of certain content, and better understand your activity.

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In addition, some of our advertising partners also enable us to translate your email address or other information into an identifier that cannot be used to identify you personally. Our advertising partners then use that unique identifier to show ads that are more relevant to you across the web and in mobile apps. Some of the activities described in this section may constitute “targeted advertising,” “sharing,” or “selling” under certain applicable privacy laws. 

 

6. How do we protect the privacy of children?
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Seinsect does not knowingly collect or use any personal information from children younger than 18 on Seinsect websites or mobile applications. We do not knowingly allow children to order our products, communicate with us, use any of our online services, or enroll in Småland. If you are a parent or guardian and become aware that your child has provided us with information, please contact us using one of the methods specified below, and we will work with you to address this issue.

 

7.Do we engage in international transfers?

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We may share information about you with our affiliates and service providers and transfer it to countries in the world where we do business in connection with the uses identified above. Any international transfers of personal information will be in accordance with this Privacy Policy and in compliance with applicable laws. By using our websites or mobile apps or otherwise providing personal information to us, you agree to the international transfer and processing of your information. While certain products may be sold outside the United States, including in the European Union, our websites and mobile apps are not marketed to or intended to be used by any non-United States resident.

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8.U.S. State Privacy Notice and California Notice at Collection: What are your privacy rights with respect to your personal information?

Certain states, including California, Colorado, Connecticut, Delaware,Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia have enacted consumer privacy laws that grant their residents certain rights and require additional disclosures (“State Privacy Law(s)”). These laws are either in effect now or will be soon. If you are a resident of a state that has a State Privacy Law, this section applies to you. If you would like to speak to us about any of your rights, please contact us  

PRIVACY RIGHTS

Subject to certain exceptions, you may have data privacy rights under State Privacy Laws, depending on the state in which you reside, including the right to request information about the collection of your personal information by Seinsect, to access your personal information in a portable format, and to correct or delete your personal information.

The right of may access include information about:

• The categories of personal information we collected about you.
• The categories of sources for the personal information we collected about you.
• Our business or commercial purpose for collecting or selling that personal information.
• The categories of third parties to whom we disclosed or sold that personal information.
• The specific third parties to whom we disclosed your Personal Information or any Personal Information,  depending on the specific state in which you reside
• The categories of personal information we disclosed or sold to each category of third parties.
• The specific pieces of personal information we collected about you.

You may also be able to request access (data portability) to personal data Seinsect has collected and maintains about you and, subject to certain exceptions, Seinsect will provide that information to you through a secure method in a commonly used electronic format.

If you believe we store incorrect information about you, such as your name or address, you may be able to ask us to correct this.

You may also have the right to request that we delete any of your personal information, which may include derived data, that we have collected from you and retained, subject to certain exceptions.

To the extent we engage in profiling, you have the right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects.

To request access, data portability, correction and/or deletion, you may submit a verifiable consumer request to us by:

• Calling us at 180 2922 4848

The verifiable consumer request must:

• Provide sufficient information that allows us to verify, to a reasonably high degree of certainty, that you are the person about whom we collected personal information. This may include requesting that you provide us with at least two or more pieces of personal information to match against personal information about you that we may or may not maintain and which we have determined to be reliable for the purpose of verification.

Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.You may only make a verifiable consumer request for access or data portability twice within a 12-month period.

If we deny your request to access/port, correct, or delete your personal information, you may also have the right to appeal the denial of any of these rights depending on your state of residence by submitting a form that will be provided to you if we deny your request. Depending on your data choices, certain services may be limited or unavailable.

RIGHT TO OPT OUT OF SALE OF PERSONAL INFORMATION OR TARGETED ADVERTISING

State Privacy Laws require that we provide transparency about personal information we “sell,” “share” or use for targeted advertising, which, under applicable State Privacy Laws broadly means scenarios in which Seinsect has shared personal information with third parties in exchange for valuable consideration. Seinsect “sells” or “shares” personal information for the commercial purpose of placing relevant content and advertisements for you on our own websites and apps, as well as other websites, online media channels, and apps. In the preceding 12 months, we have “sold” or “shared” the following categories of personal information to the following categories of third parties:

• Identifiers, such as unique personal identifier, online identifier, internet protocol address, or other similar identifiers.
• Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an internet website, application, or advertisement.
• Geolocation data
• Inferences drawn from information collected to create a profile about a consumer.
• Each of these categories of information is “shared” as that term is defined in applicable State Privacy Laws with our advertising networks and partners, marketing agencies, and customer database hosting providers.

Seinsect will also treat Global Privacy Control browser signals as opt-out of sale requests. You can learn more about enabling Global Privacy Control opt-out of sale signals on your browser here. Please note that Seinsect does not knowingly sell personal information about consumers under the age of 18 or use their personal information for targeted advertising

AUTHORIZED AGENT

Only you, or a person you have designated in writing as your authorized agent, or who is registered with the applicable Secretary of State to act on your behalf, or to whom you have provided power of attorney pursuant to applicable laws, (“Authorized Agent”), may make a verifiable consumer request to access, port, correct, or delete your personal information. You may also make a verifiable consumer request on behalf of your minor child.

If you wish to have an Authorized Agent make a request on your behalf, they will need to provide us with sufficient written proof that you have designated them as your Authorized Agent, and we will still require you to provide sufficient information to allow us to reasonably verify that you are the person about whom we collected personal information.

If you are an authorized agent seeking to make a rights request, please contact us at 180 2922 4848
NON-DISCRIMINATION

You have the right not to receive discriminatory treatment for exercising any of your rights provided under State Privacy Laws. Unless permitted by applicable State Privacy Laws, we will not:

• Deny you services.
• Charge you different prices or rates for services, including through granting discounts or other benefits, or imposing penalties.
• Provide you a different level or quality of services.
• Suggest that you may receive a different price or rate for services or a different level or quality of services.
  
  However, we may offer you certain financial incentives permitted by applicable law that can result in different prices, rates, or quality levels, including IKEA Family or IKEA Business Network loyalty and discount programs. See Section 13 below.

In the preceding 12 months, we have disclosed the following categories of personal information for business purposes to the following categories of recipients:

Category of Personal Information	Categories of Recipients
Identifiers	Web hosting and cloud storage providers, Customer support services providers, Customer feedback services providers, Data analytics providers, Fraud prevention services providers, Advertising and marketing partners
Characteristics of protected classifications under state or federal law	Customer feedback services providers
Internet or other electronic network activity information Web hosting and cloud storage providers, Data analytics providers, Fraud prevention services providers, Advertising and marketing partners	Web hosting and cloud storage providers, Data analytics providers, Fraud prevention services providers, Advertising and marketing partners
Inferences	Advertising and marketing partners

We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you. We retain personal information for as long as necessary to carry out the purposes for which we originally collected it and for other purposes described in this Policy.

Personal Information that we “Share,” “Sell,” or Use for “Targeted Advertising”

We disclose the following categories of personal information to third parties for the purpose of engaging in targeted advertising and other marketing activities, including to expand the reach and effectiveness of our marketing campaigns. These disclosures may be considered “sales” or “sharing” or use of personal information for “targeted advertising” under certain State Privacy Laws.

Categories of Personal Information “Shared,” “Sold,” or used for Targeted Advertising	Categories of Third Parties
Identifiers	Advertising and marketing networks
Commercial information	Advertising and marketing networks
Internet and electronic network activity information (including information from cookies)	Advertising and marketing networks

 

 

9. How may you indicate your privacy preferences?

 

Account Privacy Preferences

If you no longer wish to receive our marketing materials, you can unsubscribe through your profile. You can also click the unsubscribe link in our marketing emails.

Mobile Devices

For your mobile device, you may opt out of precise location tracking and/or push notifications by changing your settings. (Note that opting out may affect your ability to fully use the application.) To avoid collection of your MAC address and location data while you are within the Seinsect store, turn off the WiFi capability on your phone or other electronic device within your device settings.

 

10. How do we keep your information safe?

 

We take the security of your personal information seriously. We have implemented various strategies, controls, policies, and measures to keep your information secure and keep these measures under close review. We use encryption techniques and other safeguards such as firewalls and password protection. This means that your information is protected and only accessible by co-workers (Seinsect personnel) who need it to carry out their job responsibilities, or shared with third parties as described above. We implement physical controls in our buildings that restrict access to your personal information.

 

11. How long do we retain your information?

 

In general, we will only retain your personal information for as long as is necessary for the purposes described in this Privacy Policy. This means that the retention periods will vary according to the type of information and the reason that we have the information.

 

12. Links to Third-Party Websites and Additional Terms

 

Our websites or social media may contain links to third-party sites that are not governed by this Privacy Policy. If you click on a link to a third-party site, you will be taken to a site we do not control. We are not responsible for the privacy practices used by third-party sites. We suggest that you read the privacy policies of those sites carefully.

 

The current Terms of Use are available here addition,Seinsect may from time to time offer special programs, events, promotions, or services that have additional terms or privacy policies. Those terms will be made available to you at or before the point where you will provide any personal information to Seinsect

 

13. Changes to this Privacy Policy

 

We may update this Privacy Policy from time to time. Please regularly check for updates. You can tell if the Privacy Policy has changed by checking the revision date that appears above. If we change this Privacy Policy in a material way, we will provide appropriate notice to you. By using our websites or mobile apps, you agree to accept the terms of this Privacy Policy as stated at the time you use them.